When writing business letters, it is of the utmost importance that the contents be tailored to fit the target audience. There are two types of business letters: Business to Business and Business to Consumer, with Business to Business being the most common. Generally, business letters are written in a formal tone. However, Business to Consumer business letters are much more likely to adapt a conversational tone. Learning to compose a business letter that will properly convey the initial message is essential to its success.

The Seven C's of Business Letter Writing

Effective business letters are built upon a foundation of the seven C's. The seven C's are: Clear, Concise Correct, Courteous, Conversational, Convincing, and Complete. Implementing the seven C's will result in a business letter of professional caliber. Here's how to implement each of the seven C's into your business letter. Clear & Concise: don't try to be clever. Cleverness isn't usually delivered in a clear and concise manner. Most attempts at cleverness simply confuse the reader and drag the word count along to exaggerated numbers. Cleverness is for copywriting, not business letters. Correct: Don't falsify information. Courteous: Be professional. Don't write the letter as if it were going to be delivered to your college beer buddy. Remember, you are writing a business letter. Conversational: Write how you speak, while remaining professional. Convincing: Persuade the recipient to support your point. Complete: Cliffhangers are for movies, not business letters; be sure to see your point through from beginning to end.

Helpful Pertinent Links

• How to Write a Business Letter- This article gives a rundown of exactly what is needed to construct a successful business letter.
• The Seven C's of Business Letter Writing- An article that details the science of implementing the seven C's into a business letter.
• Plain English for Business Writing- This article explains the benefits of writing in plain English, when it comes to business matters.
• Business Letter in Plain English- An example of a business letter written in plain English.
• The Proper Tone in Business Writing- An in depth article that clarifies and explains the use of proper tone.
• Printing Business Letters– This webpage supplies laser toner to print your Business Letter.
• Sample Business Letter- This webpage provides a collection of sample business letters and the various formats that can be used.
• What is Plain English? This webpage provides an elaborate definition of the business term "plain English."
• Business Letter Template- There is no need to start your business letter completely from scratch, use this business letter template to guide you through the process.
• Free Business Letter Builder- This website provides you with over 3,000 'fill in the blanks' business letter templates.

Getting the Tone Right

The mass of business letters should be written in a formal tone. However, formal is not synonymous with cold. Many business letters don't make a large enough impact, because they fail to captivate the recipient. Craft your business letter in a tone that communicates that you understand that the person reading this letter is indeed a person, while still maintaining the proper dose of formality.

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