The Clickinks Blog | Can Kodak successfully rebound?

Can Kodak successfully rebound?

9. January 2012 11:03 by Josh in clickinks, kodak, kodak printer, photography  //  Tags: ,   //   Comments (0)

The Eastman Kodak Company’s stock price fell to a new low on Wednesday, as reports came in that the ailing company is about to seek bankruptcy court protection. This leaves many people questioning how Kodak could have fallen so far and so fast. Eastman Kodak, a technology titan of the industrial age, has been struggling for years. Kodak's cash crop of film and film processing was killed by digital photography and at home printing. The Wall Street Journal, quoting unidentified insiders, said Kodak is preparing for a Chapter 11 bankruptcy filing "in the coming weeks".

As the market began to turn away from film cameras and more consumers started purchasing digital cameras, Eastman Kodak was in the position where they needed to diversify their technology offerings. Kodak began selling printers to consumers in 2007. Kodak’s strategy was to run counter to the industry's prevailing approach of offering a more expensive printer and cheaper ink. The majority of inkjet or laser printer manufacturers sell the printers at a loss in hopes of recouping their money on the sale of high priced ink cartridges and toner. (You can beat them at their game by buying your replacement ink cartridges from Clickinks.com.)

By 2010, the company held 3% of the all-in-one inkjet printer market world-wide, up from 1% in 2008. Kodak's strategy was to subsidize the business on the cost of the printers until its installation base was large enough to generate a proportional amount of ink sales. Still, because it’s proprietary ink refills were cheaper than its other OEM competition (HP, Canon, and Epson); Kodak was trying to sell its printers at a higher price than competitors. But as of last quarter, Kodak's innovative printers still weren't turning a profit.

Fear not, if you are a fan of Kodak. There is still a chance that the company will rebound, can avoid bankruptcy and continue making great printers and other products. But when it comes to your ink needs, Clickinks always offers all of the ink cartridges that you may require. Just go to Clickinks.com and save yourself some money and the environment in one simple internet transaction.

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