There are many different kinds of paper out there intended for different kinds of print jobs. Using the wrong kind of paper can result in poor print quality or a waste of money. Hopefully, this will help take the mystery out of your prints.
First there's your every day normal paper. This is the cheap stuff that's just perfect for those small jobs, where having a slightly fuzzy looking print doesn't really matter.
Next we've got Inkjet stock paper. This is more geared for printing out important documents, business reports, etc. This differs from regular paper because it has a higher "brightness" level, meaning that the paper is smoother and less absorbent, so the print will look nice and crisp.
Lastly, we've got Photo Paper. You can guess what this is used for. The two big choices here are between “glossy” and “matte” paper. Glossy paper has a shine to it and really makes the colors come alive. It looks and feels like a true photographic print. Matte paper would be ideal if you were printing a graphic-heavy page for a report or special presentation. The colors look bright, text looks dark and crisp, and it has a real professional feel to it.
The fancier paper might make you shy away because of the price, but Clickinks paper
is actually up to 60% less than the official brands!