The Clickinks Blog | electronic consumables

From Print to Phone ... to Store

15. January 2010 12:21 by Danielle Bernhard in clickinks, bar code, electronic consumables, print, iphone, diy  //  Tags:   //   Comments (2)
We all know what the bar code is, many even scan items ourselves to price check at the super market or ring up our own items at the grocery store. Now you may be able to do so much more, including accessing a wealth of information directly from your mobile phone.

Esquire magazine will test this new functionality this March, by printing Scanbuy codes in an editorial spread on “The Esquire Collection”, detailing the 30 items a man would need to get through life, each item printed with a small bar code that readers can scan and view a mobile menu including advice for the item and information on where the item can be purchased.

ScanLife, an application available free for the iPhone [iTunes link], Blackberry, Androids and many other internet enabled phones, also can act as a bar code reader for ScanLife EZcodes anywhere, performing your own price comparisons on the go. Standard bar codes (QR-Codes) can also be read by an array of mobile applications.

Similarly, SpyderLink has introduced a more basic technology that will work with any camera phone. Client logos surrounded by a ringed logo, called a SnapTag allow consumers to snap a photo of the image and send it. In reply the consumer receives information such as videos, event details, coupon codes or other pertinent information. SpyderLink is a patent pending technology already in use in magazines such as Entertainment Weekly and Everyday Food.

These shopping innovations may be the way to help print ads evolve into the interactive mobile phone, social networking generation and allow consumers with the much sought after control.

Magnuson-Moss Warranty Improvement Act

Magnuson-Moss Warranty Improvement Act

The Magnuson-Moss Warranty Act (Public Law 93-637) is a U.S. Federal law. It is the statute that governs warranties on consumer products.

Legally, this is a law that states that "No warrantor of a consumer product may condition his written or implied warranty of such product on the consumer's using, in connection with such product, any article or service (other than article or service provided without charge under the terms of the warranty) which is identified by brand, trade or corporate name".

The Act provides that any company warranting a product to a consumer by means of a written warranty must disclose, fully and conspicuously, in simple and easy to understand language, the terms and conditions of the warranty according to the rules set forth by the Federal Trade Commission.

Contrary to what manufacturers may lead you to believe, warrantors cannot require that only brand name parts be used with any product. This practice, commonly referred to as "tie-in sales" or "tying agreements", is frequently mentioned in the context of computer and printer parts.

No manufacturer will be allowed to void your warranty simply because you use a remanufactured or compatible part that is produced by someone other than the manufacturer. Purchasing aftermarket parts and consumables (like gasoline or printer cartridges) is more efficient and ultimately gives a better deal to the consumer.

Remanufactured and compatible printer cartridges, as well as brand name products, are sold at Clickinks.com, providing consumers an intelligent way to save money on consumables.