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Can Kodak successfully rebound?

9. January 2012 11:03 by Josh in clickinks, kodak, kodak printer, photography  //  Tags: ,   //   Comments (0)

The Eastman Kodak Company’s stock price fell to a new low on Wednesday, as reports came in that the ailing company is about to seek bankruptcy court protection. This leaves many people questioning how Kodak could have fallen so far and so fast. Eastman Kodak, a technology titan of the industrial age, has been struggling for years. Kodak's cash crop of film and film processing was killed by digital photography and at home printing. The Wall Street Journal, quoting unidentified insiders, said Kodak is preparing for a Chapter 11 bankruptcy filing "in the coming weeks".

As the market began to turn away from film cameras and more consumers started purchasing digital cameras, Eastman Kodak was in the position where they needed to diversify their technology offerings. Kodak began selling printers to consumers in 2007. Kodak’s strategy was to run counter to the industry's prevailing approach of offering a more expensive printer and cheaper ink. The majority of inkjet or laser printer manufacturers sell the printers at a loss in hopes of recouping their money on the sale of high priced ink cartridges and toner. (You can beat them at their game by buying your replacement ink cartridges from Clickinks.com.)

By 2010, the company held 3% of the all-in-one inkjet printer market world-wide, up from 1% in 2008. Kodak's strategy was to subsidize the business on the cost of the printers until its installation base was large enough to generate a proportional amount of ink sales. Still, because it’s proprietary ink refills were cheaper than its other OEM competition (HP, Canon, and Epson); Kodak was trying to sell its printers at a higher price than competitors. But as of last quarter, Kodak's innovative printers still weren't turning a profit.

Fear not, if you are a fan of Kodak. There is still a chance that the company will rebound, can avoid bankruptcy and continue making great printers and other products. But when it comes to your ink needs, Clickinks always offers all of the ink cartridges that you may require. Just go to Clickinks.com and save yourself some money and the environment in one simple internet transaction.

Why Ink Cartridges Are So Expensive

Why Ink Cartridges Are So Expensive: The Truth Behind the Prices.
There are many speculations as to why ink cartridges for your printer are so expensive. Some reasons as to why the prices for ink cartridges are so high are due to technology research and development of ink as well as the ink cartridge and the materials used. Others are just opinions of consumers thinking the manufacturer gods want your yearly monetary sacrifices to calm the belly of the ink beast. But what is the truth behind the price?
Well unfortunately, both sides of the story are true, excluding the existence of Ink gods and there being a hungry ink beast waiting to consume your hard earned money. The reality is that quality standards and production costs are certainly a part of the price. The biggest factors playing a role in the high cost of printer ink involves both the containers that hold and dispense ink to printers and the formulated ink used to complete the printing process. I guess it is true what they say, you get what you pay for, but in this case, you definitely pay for research and development, the increase in technology to earn another award and further recognition from Technology Today on the new company development to continue to charge you more and fuel the train to continue the process all over again. Personally I feel as though some of these manufacturers should give stock options with each purchase.


The final price, after all considerations are made, come from the combination of materials spent to produce the product and the intricate technological process of printing designed to create the desired image and quality. To better summarize, the growth of modern day technology equals the growth in price. Take HP for example, early state-of-the-art printer models had about 12 nozzles in the print head and fired droplets at a rate of 10,000 per second. The technology in today's Photosmart 8250 uses 3,900 nozzles to deliver 122 million drops per second onto the paper. The reason for the improvements is simple, the more nozzles used, the smaller the dot size that can be produced in a single print, the smaller the dot size in the print, the higher the visibility and quality of the image being printed.

In addition to the increase of nozzles in the print head, so comes the increase in the technology of the ink. Thom Brown, marketing manager at Hewlett Packard, says HP spends about $1 billion a year on ink research and development (The total revenue for the printing division was $24 billion last year). Inks must be formulated to withstand heating to 300 degrees, vaporization, and being squirted at 30 miles per hour, at a rate of 36,000 drops per second, through multiple nozzles one third the size of a human hair. After all that, the ink must then dry almost instantly on the paper. This actually entails quite a bit of research for a single ink cartridge. Some manufacturers, like HP, have included the print head as part of the cartridge. The precision parts required generally make the cartridges more expensive, but the printers are cheaper since they don't include the precision print head. Other cartridges, like Kodak, do not include the print head and so can cost less, though the printers tend to be somewhat more expensive.

No matter what model printer you buy, ink prices are high. The most affordable printing solution we have found is to use remanufactured cartridges. Remanufactured cartridges include the print head, micro chip and anything else your cartridge may include, and are professionally remanufactured and refilled at or above manufacturer’s standards.