The Eastman Kodak Company’s stock price fell to a new low on Wednesday, as reports came in that the ailing company is about to seek bankruptcy court protection. This leaves many people questioning how Kodak could have fallen so far and so fast. Eastman Kodak, a technology titan of the industrial age, has been struggling for years. Kodak's cash crop of film and film processing was killed by digital photography and at home printing. The Wall Street Journal, quoting unidentified insiders, said Kodak is preparing for a Chapter 11 bankruptcy filing "in the coming weeks".
As the market began to turn away from film cameras and more consumers started purchasing digital cameras, Eastman Kodak was in the position where they needed to diversify their technology offerings. Kodak began selling printers to consumers in 2007. Kodak’s strategy was to run counter to the industry's prevailing approach of offering a more expensive printer and cheaper ink. The majority of inkjet or laser printer manufacturers sell the printers at a loss in hopes of recouping their money on the sale of high priced ink cartridges and toner. (You can beat them at their game by buying your replacement ink cartridges from Clickinks.com.)
By 2010, the company held 3% of the all-in-one inkjet printer market world-wide, up from 1% in 2008. Kodak's strategy was to subsidize the business on the cost of the printers until its installation base was large enough to generate a proportional amount of ink sales. Still, because it’s proprietary ink refills were cheaper than its other OEM competition (HP, Canon, and Epson); Kodak was trying to sell its printers at a higher price than competitors. But as of last quarter, Kodak's innovative printers still weren't turning a profit.
Fear not, if you are a fan of Kodak. There is still a chance that the company will rebound, can avoid bankruptcy and continue making great printers and other products. But when it comes to your ink needs, Clickinks always offers all of the ink cartridges that you may require. Just go to Clickinks.com and save yourself some money and the environment in one simple internet transaction.
Celebrate Your Dad and Win $100!
Clickinks.com is giving you a chance to win $100 towards ink, toner or other office supplies of your choice!
Father’s Day has been celebrated throughout the US, Canada, UK and beyond for over 100 years. This year, Father’s Day falls on June 19th, and I highly recommend that you honor Dad on this day.
Celebrate the Father in your life by submitting a photo on our Facebook page or via Twitter using the hashtag #CelebrateDad
All entries need to be in by June 20, 2011, when the finalists will be posted on our Facebook page. The finalists’ photo that gets the most “Likes” will win $100 to use at Clickinks.com.
Terms & Conditions
*The Clickinks.com panel of judges will select finalists and post them on our Facebook page to face the public vote.
* Final voting on the Facebook page will end on June 24, 2011 and the votes will be counted by the Clickinks.com panel of judges and the winner announced.
* Open to residents of US only.